Design Commission: Bosphorus Cup 25th Edition
For the 25th anniversary of Bosphorus Cup, Studio Yellowdot was commissioned by founder Orhan Gorbon to develop the anniversary logo and visual direction for one of Türkiye’s most established sailing regattas. Celebrating 25 years of bringing international sailors together on the Bosphorus, the identity takes inspiration from the language of navigation, movement, and the unique geography of Istanbul.
At the centre of the identity is a fluid interpretation of the number 25. The two numbers are smoothly joined into a continuous form, evoking the path of sailing boats as they navigate, turn, and manoeuvre across the water. Rather than treating the anniversary as a static milestone, the logo translates 25 years of movement into a dynamic graphic gesture.
The identity incorporates familiar nautical elements, including compass markings and a north-pointing red arrow, referencing the tools used to navigate while introducing a clear visual direction. Together, these elements frame the 25 as both a number and a route — a journey shaped by wind, water, navigation, and the passage of time.
The anniversary marks a significant milestone for Bosphorus Cup, which has grown over a quarter century into an internationally recognised sailing event and an important gathering point for sailors, partners, and the wider sailing community.
For Studio Yellowdot, the identity is a celebration of this ongoing journey: 25 years of navigating the Bosphorus, connecting people from around the world, and continuing to move forward.
Bosphorus Cup Racing Schedule: 17 - 18 - 19 September 2026
Design & Art Direction: Studio Yellowdot
Logo Animation: Vedat Ozgumus
Photography: Courtesy of Bosphorus Cup
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